Circadian rhythms in socializing propensity

Cheng Zhang, Chee Wei Phang, Xiaohua Zeng, Ximeng Wang, Yunjie Xu, Yun Huang, Noshir Contractor

Research output: Journal PublicationArticlepeer-review

7 Citations (Scopus)


Using large-scale interaction data from a virtual world, we show that people's propensity to socialize (forming new social connections) varies by hour of the day.We arrive at our results by longitudinally tracking people's friend-adding activities in a virtual world. Specifically, we find that people are most likely to socialize during the evening, at approximately 8 p.m. and 12 a.m., and are least likely to do so in the morning, at approximately 8 a.m. Such patterns prevail on weekdays and weekends and are robust to variations in individual characteristics and geographical conditions.

Original languageEnglish
Article numbere0136325
JournalPLoS ONE
Issue number9
Publication statusPublished - 9 Sept 2015
Externally publishedYes

ASJC Scopus subject areas

  • General


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