China’s International Broadcasting: A Case Study of CCTV International

Xiaoling Zhang

Research output: Chapter in Book/Conference proceedingBook Chapterpeer-review

27 Citations (Scopus)


China has drastically increased investment in its international media with the goals of airing its views, enhancing the country’ s global influence, and showcasing its rise as a great power in a nonthreatening and nonconfrontational manner. As noted in previous chapters, media organizations such as China Central Television (CCTV), Xinhua News Agency, and People’s Daily have all received substantial financial support from the government in recent years for their ambitious global expansion. This chapter focuses on China’s efforts in international broadcasting.

Original languageEnglish
Title of host publicationPalgrave Macmillan Series in Global Public Diplomacy
PublisherPalgrave Macmillan
Number of pages15
Publication statusPublished - 2011
Externally publishedYes

Publication series

NamePalgrave Macmillan Series in Global Public Diplomacy
ISSN (Print)2731-3883
ISSN (Electronic)2731-3891


  • Chinese Communist Party
  • Chinese Medium
  • Foreign Public
  • Public Diplomacy
  • Soft Power

ASJC Scopus subject areas

  • Communication
  • Linguistics and Language
  • Political Science and International Relations


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