Can you bear with me? A comparison study of multifaceted discrepancy–brand avoidance relationships between China and the USA

Zi Wang, Paul C.Y. Liu, Ruizhi Yuan, Gwarlann de Kerviler

Research output: Journal PublicationArticlepeer-review

Fingerprint

Dive into the research topics of 'Can you bear with me? A comparison study of multifaceted discrepancy–brand avoidance relationships between China and the USA'. Together they form a unique fingerprint.

Psychology

Keyphrases

Social Sciences