Antecedents and consequences of university brand identification

Keyphrases

• Advocacy Intention 16%
• Advocacy Participation 16%
• Brand Identification 100%
• Brand Knowledge 33%
• Brand Personality 16%
• Brand Prestige 33%
• Developing Students 16%
• Interweaving 16%
• Knowledge Brand 33%
• Social Identity Theory 16%
• Student University 16%
• Student-university Identification 83%
• Suggestions for Improvement 16%
• Supportive Behaviors 50%
• University Brand 100%
• University Role 16%

Social Sciences

• Advocacy 16%
• Brand Personality 16%
• Social Identity Theory 16%
• University Students 100%

Psychology

• Social Identity Theory 100%