A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong

Keyphrases

• Airline Industry 33%
• Attitudinal Loyalty 33%
• Behavioral Loyalty 33%
• Customer Loyalty 100%
• Customer Satisfaction 66%
• Customer Services Quality 66%
• Full Service 100%
• Full-service Carriers 33%
• Group Analysis 100%
• Hong Kong 100%
• Hong Kong International Airport 33%
• Hypothesis Model 66%
• Incidental 33%
• Low-cost Carriers 100%
• Loyalty 100%
• Media Engagement 33%
• Media Services 33%
• Perceived Value 66%
• Quality of Service 33%
• Quality Value 33%
• Service Expectations 33%
• Service Needs 33%
• Social Media 33%
• Social Media Engagement 100%
• Strong Predictor 33%
• Study Engagement 33%

Social Sciences

• Airline 33%
• Customer Loyalty 66%
• Hong Kong 100%
• Social Media 100%

Economics, Econometrics and Finance

• Airline 50%
• Airport 50%
• Customer Retention 100%
• Industry 50%