Find Research outputs - University of Nottingham Ningbo China

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2024
How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory
Lin, B., Wang, Y., Hou, F., Li, B. & Guan, Z., 2024, In: Proceedings of the International Conference on Electronic Business (ICEB). 24, p. 235-246 12 p.
Research output: Journal Publication › Conference article › peer-review
Perceptions of Ambivalence in Cause-Related Marketing: Exploring the Impact of Mixed Motivational Signals on Consumer Evaluations
Wang, Y., Chen, Y., Fang, J. & Xiong, B., 2024, In: Proceedings of the International Conference on Electronic Business (ICEB). 24, p. 319-328 10 p.
Research output: Journal Publication › Conference article › peer-review
Unveiling the Influence of Streamer Characteristics and Consumer Experiences on Purchase Intention in Live Commerce
Qian, Y., Hou, F., Li, B., Guan, Z. & Ma, T., 2024, In: Proceedings of the International Conference on Electronic Business (ICEB). 24, p. 551-565 15 p.
Research output: Journal Publication › Conference article › peer-review
Virtual Idols and Virtual Streamers: From the Perspective of Design Features
Wang, Q., Li, B., Tan, C. W., Chong, A., Liu, X., Chen, R., Zhang, Y., Xie, X. & Wang, Z., 2024, In: Proceedings of the International Conference on Electronic Business (ICEB). 24, p. 89-97 9 p.
Research output: Journal Publication › Conference article › peer-review
2005
E-business in Lithuania transport sector: Current situation and challenges ahead
Gatautis, R., Damaskopoulos, P. & Seltsikas, P., 2005, In: Proceedings of the International Conference on Electronic Business (ICEB). p. 216-218 3 p.
Research output: Journal Publication › Conference article › peer-review