Research output per year
Research output per year
Search results
-
2015
Ethical marketing: China, Taiwan, Japan and South Korea
Yuan, R., Liu, M. J. & Liu, J., 19 Feb 2015, Ethical and Social Marketing in Asia: Incorporating Fairness Management. Elsevier Ltd., p. 35-53 19 p.Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review
2 Citations (Scopus) -
2017
Understanding Consumers’ Brands Experience in Japan: A case study of Lexus
Yuan, R. & Liu, M., 2017, Branding in Asia.Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review
-
2019
Place umbrella branding and the provision of quality: A case study of the “zhejiangmade” brand
Yu, S., Liu, M. J. & Ye, D., 1 Jan 2019, China Branding: Cases from Zhejiang. Palgrave Macmillan, p. 1-13 13 p.Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review