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Personal profile

Research Interests

Her research mainly focuses on earnings management, financial information disclosure and reporting quality. 

Research Interests

  • Earnings management
  • Financial Reporting Quality
  • Audit Quality
  • Financial Information Disclosure
  • Corporate Governance

Personal profile

Dr Keying Zhu is a teaching fellow in accounting at Nottingham University Business School (NUBS) China. She teaches multiple courses at different levels for both lectures and seminars. She has also participated in several research projects. In addition to her teaching and research, she also works as exchange coordinator in the North American area.

Prior to joining NUBS, she worked in PricewaterhouseCoopers (PwC), and trained as an independent auditor. She has participated in many listed firms’ annual audit and has also audited several IPO projects.



  • Financial Accounting
  • Business Finance
  • Intermediate Financial Reporting
  • International Finance
  • Advanced Financial Reporting
  • Advanced Management Accounting


International Accounting

Person Types

  • Staff


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