Keyphrases
Asia
30%
Audience Engagement
17%
Breaking the Fourth Wall
6%
Bromance
76%
Celebrity
100%
Celebrity Culture
9%
China
21%
Community museums
6%
Cult
13%
Cultural Practices
6%
Cultural Text
6%
Digital Natives
6%
Digital Platforms
13%
Fan Fiction
10%
Fan Group
7%
Fandom
15%
Female Friendship
8%
Film Audiences
6%
Film Marketing
6%
Friendship
17%
Global Media
9%
Industry Practice
13%
Keanu Reeves
9%
Large Screen
13%
Marketing Strategy
13%
Marvel
13%
Media Content
7%
Media Convergence
13%
Media Platforms
13%
Media Studies
6%
Museum Narratives
6%
Pacific Studies
6%
Perceived Authenticity
7%
Pop Culture
13%
Popular Culture
10%
Portable Media
13%
Private Life
9%
Promotional Activities
9%
Public Figures
13%
Refection
6%
Sandra Bullock
8%
Sherlock
7%
Social Media
10%
Spectatorship
13%
Transcultural
15%
Transmedia
40%
Transmedia Storytelling
27%
TV Series
20%
Wall Dynamics
6%
X-Men
11%
Arts and Humanities
Affective
6%
Asia
27%
Attachment
6%
backstage
6%
Bromance
60%
Case Study
20%
celebrity culture
8%
China
20%
Comedy Film
6%
Contemporary
8%
Creator
6%
Cults
13%
Cultural Practices
6%
Dynamic Character
8%
Dynamics
14%
Engagement
11%
fake
8%
Fan Fiction
9%
Fan Studies
6%
Female characters
6%
Film Audiences
6%
Framework
6%
Global
20%
Humor
6%
Japan
9%
Local
7%
Mainland China
6%
marker's
13%
marvels
13%
Nottingham
6%
Online
13%
Overlap
6%
Pacific
20%
Persona
21%
Pop Culture
13%
Popular
8%
Private Life
9%
public figures
13%
Scholars
7%
Seminar
13%
Social Media
27%
Spectacles
6%
Storytelling
30%
Style
6%
Television Series
6%
Thematic
6%
Top-down
6%
Traits
6%
Transcultural
16%
YouTube
6%