@inproceedings{df311c412a114a5c9f795b4c932d63b9,
title = "What motivates Chinese consumers to adopt FinTech services: A regulatory focus theory",
abstract = "FinTech is a newly emerged service that combines innovative financial services and latest mobile technology. Since this service is new, there is a lack of study that investigates consumer behavior in adopting the service. Founded on Regulatory Focus Theory, our study aims to explain two different factors that motivate the adoption of FinTech in China. We plan to collect data from university students who used Alipay and Tenpay (two of the leading FinTech companies in China). The findings from our study will be valuable to FinTech companies in strategizing and promoting usage of their services.",
keywords = "Alipay, Fintech, Regulation focus theory, Security control, Tenpay, Use and gratification",
author = "Younghoon Chang and Wong, {Siew Fan} and Hwansoo Lee and Jeong, {Seon Phil}",
note = "Publisher Copyright: {\textcopyright} 2016 ACM.; 18th International Conference on Electronic Commerce, ICEC 2016 ; Conference date: 17-08-2016 Through 19-08-2016",
year = "2016",
month = aug,
day = "17",
doi = "10.1145/2971603.2971643",
language = "English",
series = "ACM International Conference Proceeding Series",
publisher = "Association for Computing Machinery",
booktitle = "Proceedings of the 18th Annual International Conference on Electronic Commerce",
}
