Use and gratifications of mobile SNSs: Facebook and KakaoTalk in Korea

Young Wook Ha; Jimin Kim; Christian Fernando Libaque-Saenz; Younghoon Chang; Myeong Cheol Park

doi:10.1016/j.tele.2014.10.006

Use and gratifications of mobile SNSs: Facebook and KakaoTalk in Korea

Young Wook Ha, Jimin Kim, Christian Fernando Libaque-Saenz, Younghoon Chang, Myeong Cheol Park

Research output: Journal Publication › Article › peer-review

172 Citations (Scopus)

Abstract

Mobile instant messengers, which are types of social networking sites (SNSs), have become popular among smartphone users. This trend prompts Internet-based SNSs to join this wave by launching mobile versions of their applications. The business model of both mobile SNSs is based on advertisements where continuous use of the service represents higher profits. Founded on the theory of uses and gratifications, this research attempts to identify gratifications driving mobile SNSs use. Gratifications were divided into "obtained" - cognitive, hedonic, integrative, social interactive - and "opportunities" - mobile convenience. We collected responses from 330 KakaoTalk and 311 Facebook users. The results shed light on the effect of hedonic, integrative, and mobile convenience in forming attitude. Social interactive gratification exerted a significant effect on all other gratifications-obtained variables whereas mobile convenience had a significant impact on all other gratifications. An exploratory comparison between KakaoTalk and Facebook was performed, and academic and managerial implications were discussed.

Original language	English
Pages (from-to)	425-438
Number of pages	14
Journal	Telematics and Informatics
Volume	32
Issue number	3
DOIs	https://doi.org/10.1016/j.tele.2014.10.006
Publication status	Published - 1 Aug 2015
Externally published	Yes

Keywords

Gratification-opportunities
Gratifications-obtained
Mobile convenience
Mobile social networking sites

ASJC Scopus subject areas

Computer Networks and Communications
Electrical and Electronic Engineering

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10.1016/j.tele.2014.10.006

Cite this

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title = "Use and gratifications of mobile SNSs: Facebook and KakaoTalk in Korea",

abstract = "Mobile instant messengers, which are types of social networking sites (SNSs), have become popular among smartphone users. This trend prompts Internet-based SNSs to join this wave by launching mobile versions of their applications. The business model of both mobile SNSs is based on advertisements where continuous use of the service represents higher profits. Founded on the theory of uses and gratifications, this research attempts to identify gratifications driving mobile SNSs use. Gratifications were divided into {"}obtained{"} - cognitive, hedonic, integrative, social interactive - and {"}opportunities{"} - mobile convenience. We collected responses from 330 KakaoTalk and 311 Facebook users. The results shed light on the effect of hedonic, integrative, and mobile convenience in forming attitude. Social interactive gratification exerted a significant effect on all other gratifications-obtained variables whereas mobile convenience had a significant impact on all other gratifications. An exploratory comparison between KakaoTalk and Facebook was performed, and academic and managerial implications were discussed.",

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AU - Park, Myeong Cheol

PY - 2015/8/1

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Use and gratifications of mobile SNSs: Facebook and KakaoTalk in Korea

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

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