Unraveling the Impact of Visual Cues in Online Portraits on Workers' Employability in Digital Labor Markets

Yuting Jiang, Matti Rossi, Virpi Kristiina Tuunainen, Zhao Cai, Chee Wee Tan

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

Abstract

Online portraits constitute a pervasive and critical signal in digital labor markets in that workers can boost their employability by manipulating select visual cues embedded in these portraits. Consequently, we attempt to unravel how visual cues embedded in workers' portraits within digital labor markets can collectively influence constituent dimensions of employability. Notably, we advance a non-verbal cues classification model that differentiates among demographic, physical appearance, image quality, and non-verbal behavioral cues as focal determinants affecting one's employment status, the number of job offers received, and rehiring probability. Employing computer vision and deep learning algorithmic techniques to analyze the online portraits and personal information of 53,950 workers on Upwork.com, we demonstrate that visual cues embedded in profile portraits exert a significant effect on workers' employability in digital labor markets.

Original languageEnglish
Title of host publicationProceedings of the 57th Annual Hawaii International Conference on System Sciences, HICSS 2024
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages693-702
Number of pages10
ISBN (Electronic)9780998133171
Publication statusPublished - 2024
Event57th Annual Hawaii International Conference on System Sciences, HICSS 2024 - Honolulu, United States
Duration: 3 Jan 20246 Jan 2024

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605

Conference

Conference57th Annual Hawaii International Conference on System Sciences, HICSS 2024
Country/TerritoryUnited States
CityHonolulu
Period3/01/246/01/24

Keywords

  • deep learning
  • digital labor market
  • non-verbal classification model
  • Visual cues

ASJC Scopus subject areas

  • General Engineering

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