TY - GEN
T1 - Understanding the influences of trend and fatigue in individuals' SNS switching intention
AU - Yao, Xinlin
AU - Phang, Chee Wei
AU - Ling, Hong
N1 - Publisher Copyright:
© 2015 IEEE.
PY - 2015/3/26
Y1 - 2015/3/26
N2 - Integrating research work and latest insights from the popular press on users' SNS switching, this study considers the role of trend and fatigue in why people switch from a SNS. Specifically, we employ a PPM framework as a theoretical foundation, and enrich it with constructs derived from juxtaposing recent practitioner insights and relevant literature, i.e., Users' trend-seeking tendency, and SNS fatigue (activity overload and social monitoring concern). Through a survey of 305 SNS users, we find that factors previously derived based on PPM - dissatisfaction, alternatives attractiveness, peer influence, and switching cost - indeed significantly influence users' switching intention. Furthermore, trend-seeking tendency, though not having a direct impact on switching intention, influences individuals' perceived alternative attractiveness. Similarly, social monitoring concern indirectly affects switching intention through alternative attractiveness, while also emanates its effect by raising user dissatisfaction. Lastly, SNS activity overload has both direct and indirect effects via alternative attractiveness and dissatisfaction.
AB - Integrating research work and latest insights from the popular press on users' SNS switching, this study considers the role of trend and fatigue in why people switch from a SNS. Specifically, we employ a PPM framework as a theoretical foundation, and enrich it with constructs derived from juxtaposing recent practitioner insights and relevant literature, i.e., Users' trend-seeking tendency, and SNS fatigue (activity overload and social monitoring concern). Through a survey of 305 SNS users, we find that factors previously derived based on PPM - dissatisfaction, alternatives attractiveness, peer influence, and switching cost - indeed significantly influence users' switching intention. Furthermore, trend-seeking tendency, though not having a direct impact on switching intention, influences individuals' perceived alternative attractiveness. Similarly, social monitoring concern indirectly affects switching intention through alternative attractiveness, while also emanates its effect by raising user dissatisfaction. Lastly, SNS activity overload has both direct and indirect effects via alternative attractiveness and dissatisfaction.
KW - PPM framework
KW - SNS fatigue
KW - SNS switching
KW - Trend seeking
UR - http://www.scopus.com/inward/record.url?scp=84944238762&partnerID=8YFLogxK
U2 - 10.1109/HICSS.2015.46
DO - 10.1109/HICSS.2015.46
M3 - Conference contribution
AN - SCOPUS:84944238762
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 324
EP - 334
BT - Proceedings of the 48th Annual Hawaii International Conference on System Sciences, HICSS 2015
A2 - Bui, Tung X.
A2 - Sprague, Ralph H.
PB - IEEE Computer Society
T2 - 48th Annual Hawaii International Conference on System Sciences, HICSS 2015
Y2 - 5 January 2015 through 8 January 2015
ER -