Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs

Ferran Vendrell-Herrero; Emanuel Gomes; Oscar F. Bustinza; Kamel Mellahi

doi:10.1016/j.ibusrev.2018.01.005

Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs

Ferran Vendrell-Herrero, Emanuel Gomes, Oscar F. Bustinza, Kamel Mellahi

Research output: Journal Publication › Article › peer-review

70 Citations (Scopus)

Abstract

Research is needed on effective servitization by multinational enterprises. This study examines whether Manufacturing Multinational Enterprises (MMNEs) can obtain better servitization outcomes by partnering with Knowledge Intensive Business Service (KIBS) firms and or by internationalizing their service function. In addition, the paper analyses the centralization of management decisions of human resources as an organizational mechanism to overcome coordination failure between product and service units. Our primary research data contain survey responses from 285 MMNEs collected in cooperation with an industry partner. Results show that cross-border strategic alliances and expertise decision centralization are critical to enhance product-service innovation.

Original language	English
Pages (from-to)	814-825
Number of pages	12
Journal	International Business Review
Volume	27
Issue number	4
DOIs	https://doi.org/10.1016/j.ibusrev.2018.01.005
Publication status	Published - Aug 2018
Externally published	Yes

Keywords

Cross-border alliances
Expertise decision centralization
Human resources
International partnerships
Product-service innovation
Servitization

ASJC Scopus subject areas

Business and International Management
Finance
Strategy and Management
Marketing

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10.1016/j.ibusrev.2018.01.005

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abstract = "Research is needed on effective servitization by multinational enterprises. This study examines whether Manufacturing Multinational Enterprises (MMNEs) can obtain better servitization outcomes by partnering with Knowledge Intensive Business Service (KIBS) firms and or by internationalizing their service function. In addition, the paper analyses the centralization of management decisions of human resources as an organizational mechanism to overcome coordination failure between product and service units. Our primary research data contain survey responses from 285 MMNEs collected in cooperation with an industry partner. Results show that cross-border strategic alliances and expertise decision centralization are critical to enhance product-service innovation.",

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AU - Mellahi, Kamel

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AB - Research is needed on effective servitization by multinational enterprises. This study examines whether Manufacturing Multinational Enterprises (MMNEs) can obtain better servitization outcomes by partnering with Knowledge Intensive Business Service (KIBS) firms and or by internationalizing their service function. In addition, the paper analyses the centralization of management decisions of human resources as an organizational mechanism to overcome coordination failure between product and service units. Our primary research data contain survey responses from 285 MMNEs collected in cooperation with an industry partner. Results show that cross-border strategic alliances and expertise decision centralization are critical to enhance product-service innovation.

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Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs

Abstract

Keywords

ASJC Scopus subject areas

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