This Product Seems Better Now: How Social Media Influencers’ Opinions Impact Consumers’ Post-failure Responses

Anshu Suri, Bo Huang, Sylvain Sénécal

Research output: Journal PublicationArticlepeer-review

2 Citations (Scopus)

Fingerprint

Dive into the research topics of 'This Product Seems Better Now: How Social Media Influencers’ Opinions Impact Consumers’ Post-failure Responses'. Together they form a unique fingerprint.

Business & Economics