The Fundamentals of Management

This chapter explores the concept and evolution of management in organizations. It highlights the importance of effective management in achieving organizational goals, utilizing resources efficiently, and fostering innovation. The historical progression of management theories is examined. The roles and functions of managers—including planning, organizing, leading, and controlling—are discussed, with their significance varying based on the manager's level and job nature. In the context of the media and entertainment industry, managers face unique challenges, such as balancing creativity and business objectives, managing talent, and adapting to changing consumer preferences and digital advancements. The chapter also addresses the impact of digital transformation, globalization, and environmental, social, and governance considerations on management.