Abstract
This chapter outlines the advantages of the digitalization of media and entertainment and how this has transformed business activities and processes in the media and entertainment industry. Concepts and applications of different digital practices such as social media, open innovation, crowdsourcing, and crowdfunding are discussed.
| Original language | English |
|---|---|
| Title of host publication | Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination |
| Place of Publication | London |
| Publisher | Routledge |
| Chapter | 9 |
| Number of pages | 26 |
| ISBN (Electronic) | 9781003271222 |
| ISBN (Print) | 9781032221243, 9781032221212 |
| DOIs | |
| Publication status | Published - 28 Feb 2024 |