The Characteristics of the Media and Entertainment Industry

Sunghan Ryu

doi:10.4324/9781003271222-3

The Characteristics of the Media and Entertainment Industry

Sunghan Ryu

Department of Entrepreneurship, Marketing and Management Systems

Research output: Chapter in Book/Conference proceeding › Book Chapter

Abstract

This chapter explores key concepts and factors that have shaped the media and entertainment industry (MEI). It discusses hedonic consumption, the window effect, the high-risk/high-return nature of the MEI, the experience goods market, the public goods market, the importance of fans, and cultural discount and premium. These factors influence consumer behaviors, revenue strategies, marketing practices, and international success. Understanding these dynamics is crucial in order to navigate the industry and make informed decisions.

Original language	English
Title of host publication	Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
Place of Publication	London
Publisher	Routledge
Chapter	2
Number of pages	26
ISBN (Electronic)	9781003271222
DOIs	https://doi.org/10.4324/9781003271222-3
Publication status	Published - 28 Feb 2024

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.4324/9781003271222-3

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The Characteristics of the Media and Entertainment Industry

Abstract

UN SDGs

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