Text-image Relationships in Social Media Communication: A Literature Review

Shiqi Bai; Boying Li; Chee Wei Phang

Text-image Relationships in Social Media Communication: A Literature Review

Department of Entrepreneurship, Marketing and Management Systems

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Abstract

This study synthesises the literature on content factors in social media communication within the Information Systems (IS) field and identifies five dimensions of text-image congruence: quality congruence, quantity congruence, emotion congruence, connotation congruence, and information appeal. Utilizing the S-O-R framework, we provide a comprehensive understanding of text-image congruence and suggest future research directions in IS. Our findings contribute to the knowledge of effective social media communication strategies and lay the groundwork for future research on text-image congruence and relationships.

Original language	English
Title of host publication	29th Annual Americas Conference on Information Systems, AMCIS 2023
Publisher	Association for Information Systems
ISBN (Electronic)	9781713893592
Publication status	Published - 2023
Event	29th Annual Americas Conference on Information Systems: Diving into Uncharted Waters, AMCIS 2023 - Panama City, Panama Duration: 10 Aug 2023 → 12 Aug 2023

Publication series

Name	29th Annual Americas Conference on Information Systems, AMCIS 2023

Conference

Conference	29th Annual Americas Conference on Information Systems: Diving into Uncharted Waters, AMCIS 2023
Country/Territory	Panama
City	Panama City
Period	10/08/23 → 12/08/23

Keywords

Literature review
social media communication
text-image congruence
text-image relationships

ASJC Scopus subject areas

Computer Networks and Communications
Computer Science Applications
Library and Information Sciences
Information Systems

Cite this

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title = "Text-image Relationships in Social Media Communication: A Literature Review",

abstract = "This study synthesises the literature on content factors in social media communication within the Information Systems (IS) field and identifies five dimensions of text-image congruence: quality congruence, quantity congruence, emotion congruence, connotation congruence, and information appeal. Utilizing the S-O-R framework, we provide a comprehensive understanding of text-image congruence and suggest future research directions in IS. Our findings contribute to the knowledge of effective social media communication strategies and lay the groundwork for future research on text-image congruence and relationships.",

keywords = "Literature review, social media communication, text-image congruence, text-image relationships",

author = "Shiqi Bai and Boying Li and Phang, {Chee Wei}",

note = "Publisher Copyright: {\textcopyright} 2023 29th Annual Americas Conference on Information Systems, AMCIS 2023. All rights reserved.; 29th Annual Americas Conference on Information Systems: Diving into Uncharted Waters, AMCIS 2023 ; Conference date: 10-08-2023 Through 12-08-2023",

year = "2023",

language = "English",

series = "29th Annual Americas Conference on Information Systems, AMCIS 2023",

publisher = "Association for Information Systems",

booktitle = "29th Annual Americas Conference on Information Systems, AMCIS 2023",

address = "United States",

}

Bai, S, Li, B & Phang, CW 2023, Text-image Relationships in Social Media Communication: A Literature Review. in 29th Annual Americas Conference on Information Systems, AMCIS 2023. 29th Annual Americas Conference on Information Systems, AMCIS 2023, Association for Information Systems, 29th Annual Americas Conference on Information Systems: Diving into Uncharted Waters, AMCIS 2023, Panama City, Panama, 10/08/23.

Text-image Relationships in Social Media Communication: A Literature Review. / Bai, Shiqi; Li, Boying ; Phang, Chee Wei.
29th Annual Americas Conference on Information Systems, AMCIS 2023. Association for Information Systems, 2023. (29th Annual Americas Conference on Information Systems, AMCIS 2023).

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

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T1 - Text-image Relationships in Social Media Communication

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AU - Li, Boying

AU - Phang, Chee Wei

PY - 2023

Y1 - 2023

N2 - This study synthesises the literature on content factors in social media communication within the Information Systems (IS) field and identifies five dimensions of text-image congruence: quality congruence, quantity congruence, emotion congruence, connotation congruence, and information appeal. Utilizing the S-O-R framework, we provide a comprehensive understanding of text-image congruence and suggest future research directions in IS. Our findings contribute to the knowledge of effective social media communication strategies and lay the groundwork for future research on text-image congruence and relationships.

AB - This study synthesises the literature on content factors in social media communication within the Information Systems (IS) field and identifies five dimensions of text-image congruence: quality congruence, quantity congruence, emotion congruence, connotation congruence, and information appeal. Utilizing the S-O-R framework, we provide a comprehensive understanding of text-image congruence and suggest future research directions in IS. Our findings contribute to the knowledge of effective social media communication strategies and lay the groundwork for future research on text-image congruence and relationships.

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KW - social media communication

KW - text-image congruence

KW - text-image relationships

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M3 - Conference contribution

AN - SCOPUS:85193284091

T3 - 29th Annual Americas Conference on Information Systems, AMCIS 2023

BT - 29th Annual Americas Conference on Information Systems, AMCIS 2023

PB - Association for Information Systems

Y2 - 10 August 2023 through 12 August 2023

ER -

Text-image Relationships in Social Media Communication: A Literature Review

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

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