TY - GEN
T1 - Text-image Relationships in Social Media Communication
T2 - 29th Annual Americas Conference on Information Systems: Diving into Uncharted Waters, AMCIS 2023
AU - Bai, Shiqi
AU - Li, Boying
AU - Phang, Chee Wei
N1 - Publisher Copyright:
© 2023 29th Annual Americas Conference on Information Systems, AMCIS 2023. All rights reserved.
PY - 2023
Y1 - 2023
N2 - This study synthesises the literature on content factors in social media communication within the Information Systems (IS) field and identifies five dimensions of text-image congruence: quality congruence, quantity congruence, emotion congruence, connotation congruence, and information appeal. Utilizing the S-O-R framework, we provide a comprehensive understanding of text-image congruence and suggest future research directions in IS. Our findings contribute to the knowledge of effective social media communication strategies and lay the groundwork for future research on text-image congruence and relationships.
AB - This study synthesises the literature on content factors in social media communication within the Information Systems (IS) field and identifies five dimensions of text-image congruence: quality congruence, quantity congruence, emotion congruence, connotation congruence, and information appeal. Utilizing the S-O-R framework, we provide a comprehensive understanding of text-image congruence and suggest future research directions in IS. Our findings contribute to the knowledge of effective social media communication strategies and lay the groundwork for future research on text-image congruence and relationships.
KW - Literature review
KW - social media communication
KW - text-image congruence
KW - text-image relationships
UR - http://www.scopus.com/inward/record.url?scp=85193284091&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85193284091
T3 - 29th Annual Americas Conference on Information Systems, AMCIS 2023
BT - 29th Annual Americas Conference on Information Systems, AMCIS 2023
PB - Association for Information Systems
Y2 - 10 August 2023 through 12 August 2023
ER -