Technology Leadership, Brand Equity, and Customer
 Loyalty towards Fintech Service Providers in China

Research output: Chapter in Book/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Technology Leadership, Brand Equity, and Customer Loyalty towards Fintech Service Providers in China
Publication status	Published - 18 Aug 2018

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{de79acc5f28744228dba1ff7a4b9de05,

title = "Technology Leadership, Brand Equity, and Customer Loyalty towards Fintech Service Providers in China",

author = "Luke Chang",

year = "2018",

month = aug,

day = "18",

language = "English",

booktitle = "Technology Leadership, Brand Equity, and Customer Loyalty towards Fintech Service Providers in China",

}