Abstract
This chapter presents the fundamental concepts and frameworks of strategic management. It explains the key activities involved in strategic management within an organization and provides the necessary knowledge to analyze the process of strategy formulation and implementation. It also introduces the conceptual underpinnings and frameworks of business and corporate strategy, the two different levels of strategic management. Furthermore, it delves into emerging strategic management components such as corporate governance, non-market strategy, and strategy implementation.
| Original language | English |
|---|---|
| Title of host publication | Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination |
| Place of Publication | London |
| Publisher | Routledge |
| Chapter | 5 |
| Number of pages | 37 |
| ISBN (Electronic) | 9781003271222 |
| ISBN (Print) | 9781032221212, 9781032221243 |
| DOIs | |
| Publication status | Published - 28 Feb 2024 |