Abstract
• explores the shared economy • sheds light on digital economies • offers case studies This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What’s behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what’s driving the new economy, in a book of interest to marketing professionals, scholars, and economists.
Original language | English |
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Publisher | Springer Nature |
Number of pages | 206 |
ISBN (Electronic) | 9789819754045 |
ISBN (Print) | 9789819754038 |
DOIs | |
Publication status | Published - 1 Jan 2024 |
Keywords
- digital marketing
- marketing
- platform economies
- shared economy
- social media
ASJC Scopus subject areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
- General Computer Science