Selling with a smile: the globalization of work

Christian Mueller

Research output: Contribution to specialist publicationFeatured article

Abstract

Globalization is nothing new but we see it as more and more invasive. Being available 24/7 via the Internet, mobile phones and other gadgets, we feel the everyday effects like a global news ticker. However, globalization in the economic sense has been central in the perception of "our" globalization these days. This is especially true in the global world of work.

Keywords

  • Smile
  • Globalization

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