Penetration level and impact of ITS applications: The benefit of governmental support in ITS deployment

Jing Bie, Jaap Vreeswijk, Eric Van Berkum

Research output: Contribution to conferencePaperpeer-review

Abstract

The impact of ITS applications, especially cooperative driver assistance systems, depends greatly on the percentage of users equipped (i.e. the penetration rate). The application may have little impact if only a few drivers are using the application. A higher penetration level is therefore necessary if maximum impact is desired. This paper argues that government should subsidise ITS developers so that the retail price of ITS applications can be lowered. By doing so more drivers will buy and use the application and a higher impact can be achieved. The improvement in impact, evaluated monetarily, can outweigh the subsidies, whereby a win-win situation arises.

Original languageEnglish
PagesEU-00384
Publication statusPublished - 2012
Externally publishedYes
Event19th Intelligent Transport Systems World Congress, ITS 2012 - Vienna, Austria
Duration: 22 Oct 201226 Oct 2012

Conference

Conference19th Intelligent Transport Systems World Congress, ITS 2012
Country/TerritoryAustria
CityVienna
Period22/10/1226/10/12

Keywords

  • Economic analysis
  • ITS deployment
  • Impact analysis
  • Penetration level
  • Subsidy

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Control and Systems Engineering
  • Electrical and Electronic Engineering
  • Mechanical Engineering
  • Transportation

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