Abstract
This chapter aims to give students a basic understanding of organizational behavior and its importance. Decision-making is crucial in strategic planning and in ensuring an organization's overall success. Planning involves setting goals, establishing strategies, and developing flexible plans to adapt to dynamic environments. Organizational structure, leadership, control, coordination, and communication are key elements in effective management. Emerging themes in organizational behavior include managing creativity, change, innovation, global teams, diversity, and social responsibility. These issues require specific strategies and considerations to foster success in the new business landscape.
| Original language | English |
|---|---|
| Title of host publication | Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination |
| Place of Publication | London |
| Publisher | Routledge |
| Chapter | 4 |
| Number of pages | 32 |
| ISBN (Electronic) | 9781003271222 |
| DOIs | |
| Publication status | Published - 28 Feb 2024 |