Multinationals in the Middle East: Challenges and opportunities

Kamel Mellahi; Mehmet Demirbag; Liesl Riddle

doi:10.1016/j.jwb.2010.10.001

Multinationals in the Middle East: Challenges and opportunities

Kamel Mellahi, Mehmet Demirbag, Liesl Riddle

Research output: Journal Publication › Article › peer-review

83 Citations (Scopus)

Abstract

This introduction to the special issue on Multinationals in the Middle East first reviews the historical growth and development of multinational enterprises (MNEs) in the territory extending from Morocco to Turkey alongside the southern and eastern shores of the Mediterranean as far east as Iran, and south to Sudan and Yemen. Then, several opportunities and challenges affecting MNEs in the region are discussed, including economic and social diversity, non-market strategies and entry-mode choices, and animosity toward MNEs. The seven papers featured in the special issue that address these topics are then discussed.

Original language	English
Pages (from-to)	406-410
Number of pages	5
Journal	Journal of World Business
Volume	46
Issue number	4
DOIs	https://doi.org/10.1016/j.jwb.2010.10.001
Publication status	Published - Oct 2011
Externally published	Yes

Keywords

Global strategy
Middle East
Multinationals
Political risk

ASJC Scopus subject areas

Business and International Management
Finance
Marketing

Access to Document

10.1016/j.jwb.2010.10.001

Cite this

@article{ac0b0da74f72438cb4fd0abbebcf600e,

title = "Multinationals in the Middle East: Challenges and opportunities",

abstract = "This introduction to the special issue on Multinationals in the Middle East first reviews the historical growth and development of multinational enterprises (MNEs) in the territory extending from Morocco to Turkey alongside the southern and eastern shores of the Mediterranean as far east as Iran, and south to Sudan and Yemen. Then, several opportunities and challenges affecting MNEs in the region are discussed, including economic and social diversity, non-market strategies and entry-mode choices, and animosity toward MNEs. The seven papers featured in the special issue that address these topics are then discussed.",

keywords = "Global strategy, Middle East, Multinationals, Political risk",

author = "Kamel Mellahi and Mehmet Demirbag and Liesl Riddle",

year = "2011",

month = oct,

doi = "10.1016/j.jwb.2010.10.001",

language = "English",

volume = "46",

pages = "406--410",

journal = "Journal of World Business",

issn = "1090-9516",

publisher = "Elsevier Inc.",

number = "4",

}

TY - JOUR

T1 - Multinationals in the Middle East

T2 - Challenges and opportunities

AU - Mellahi, Kamel

AU - Demirbag, Mehmet

AU - Riddle, Liesl

PY - 2011/10

Y1 - 2011/10

N2 - This introduction to the special issue on Multinationals in the Middle East first reviews the historical growth and development of multinational enterprises (MNEs) in the territory extending from Morocco to Turkey alongside the southern and eastern shores of the Mediterranean as far east as Iran, and south to Sudan and Yemen. Then, several opportunities and challenges affecting MNEs in the region are discussed, including economic and social diversity, non-market strategies and entry-mode choices, and animosity toward MNEs. The seven papers featured in the special issue that address these topics are then discussed.

AB - This introduction to the special issue on Multinationals in the Middle East first reviews the historical growth and development of multinational enterprises (MNEs) in the territory extending from Morocco to Turkey alongside the southern and eastern shores of the Mediterranean as far east as Iran, and south to Sudan and Yemen. Then, several opportunities and challenges affecting MNEs in the region are discussed, including economic and social diversity, non-market strategies and entry-mode choices, and animosity toward MNEs. The seven papers featured in the special issue that address these topics are then discussed.

KW - Global strategy

KW - Middle East

KW - Multinationals

KW - Political risk

UR - http://www.scopus.com/inward/record.url?scp=80052518092&partnerID=8YFLogxK

U2 - 10.1016/j.jwb.2010.10.001

DO - 10.1016/j.jwb.2010.10.001

M3 - Article

AN - SCOPUS:80052518092

SN - 1090-9516

VL - 46

SP - 406

EP - 410

JO - Journal of World Business

JF - Journal of World Business

IS - 4

ER -

Multinationals in the Middle East: Challenges and opportunities

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this