Marketing strategies of MNCs from emerging markets

Kamel Mellahi, Mehmet Demirbag, S. Tamer Cavusgil, Wade Danis

Research output: Journal Publication › Article › peer-review

3 Citations (Scopus)

Original language	English
Journal	International Marketing Review
Volume	27
Issue number	2
DOIs	https://doi.org/10.1108/imr.2010.03627baa.001
Publication status	Published - 27 Apr 2010
Externally published	Yes

ASJC Scopus subject areas

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