Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification

Muhammad Mohsin Butt, Kok Wei Khong, Muhammad Alam

Research output: Journal PublicationArticlepeer-review

6 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification'. Together they form a unique fingerprint.

Business & Economics