Humanitarian interventions and the media: broadcasting against ethnic hate

Humanitarian interventions routinely come with media components, because of the media’s assumed ability to counter hate and support reconciliation. Radio programmes for peace should enable audiences to withstand manipulation and react non-violently in conflict situations. Based in the ideological tradition of modernisation theory, these programmes assume that violent conflict can be overcome by educating individuals. Based on original data from South Sudan, this paper argues that social structure and duty to leaders play a bigger role and that present media interventions are ill suited to the problem. Interventions need to be tailored to the situation instead of relying on generalised responses.