Health analytics in business research: a literature review

Technological advances have enabled the collection of large quantities of valuable data for health-related use. Particularly, a growing number of scholars are paying attention to the application of health analytics to business topics. A comprehensive analysis of health analytics application in business research is necessary to realize the commercial value of health analytics. In this article, we summarize peer-reviewed articles that have been published in business journals, with an eye toward formulating a roadmap for applying health analytics across multiple business domains. First, we demonstrate how health-related data can be harnessed to inform business research. Second, we endeavor to consolidate the available datasets and analytical techniques commonly employed to explore health analytics in business domains. Finally, we discuss the practical challenges confronting scholars in health analytics, as well as future research opportunities. Insights from our study yields insights that can be leveraged by business scholars interested in health analytics research.