TY - JOUR
T1 - From copycat to copyright
T2 - intellectual property amendments and the development of Chinese online video industries
AU - Gilardi, Filippo
AU - White, Andrew
AU - Chen, Zhen Troy
AU - Cheng, Shuxin
AU - Song, Wei
AU - Zhao, Yifan
N1 - Publisher Copyright:
© 2022 University of Nottingham Ningbo China. Published by Informa UK Limited, trading as Taylor & Francis Group.
PY - 2022/2/21
Y1 - 2022/2/21
N2 - Many commentators have in the past hailed the production in China of lower cost versions of famous Chinese and international cultural and media products, better known as a shanzhai (山寨) form of production. Against that, this paper argues that there has been a significant move away from a copycat model in the Chinese creative industries, a trend which should be viewed within the context of China’s obligations as a full member of the WTO. This paper argues that the way in which online video industries have developed and innovated over the last 14 years in China has changed in that online video industries are constantly mutating their business models in response to lawsuits for IP violations instead of simply aligning with existing regulations. By doing that, they are indirectly adapting their business models to local legislation relating to the protection of IP for domestic and international content.
AB - Many commentators have in the past hailed the production in China of lower cost versions of famous Chinese and international cultural and media products, better known as a shanzhai (山寨) form of production. Against that, this paper argues that there has been a significant move away from a copycat model in the Chinese creative industries, a trend which should be viewed within the context of China’s obligations as a full member of the WTO. This paper argues that the way in which online video industries have developed and innovated over the last 14 years in China has changed in that online video industries are constantly mutating their business models in response to lawsuits for IP violations instead of simply aligning with existing regulations. By doing that, they are indirectly adapting their business models to local legislation relating to the protection of IP for domestic and international content.
KW - Chinese copyright law
KW - Chinese new media industries
KW - Chinese online video platforms
KW - digital business models
KW - lawsuits
UR - http://www.scopus.com/inward/record.url?scp=85125499310&partnerID=8YFLogxK
U2 - 10.1080/10286632.2022.2040494
DO - 10.1080/10286632.2022.2040494
M3 - Article
AN - SCOPUS:85125499310
SN - 1028-6632
VL - 29
SP - 152
EP - 168
JO - International Journal of Cultural Policy
JF - International Journal of Cultural Policy
IS - 2
ER -
