Abstract
Digitalisation has become one of the strategies for enterprises to stay competitive today, the maritime shipping servicing industry is no exception. The electronic-commerce (e-commerce) platform is one of the digitalisation attempts. Leading shipping lines provide e-commerce platforms for customers to book containers. However, it is unclear about whether these platforms disrupt the current container-booking process, the exact benefits such platforms would bring and the preferences towards the platform from users. This study aims to understand the traditional container-booking process and compare the process with and without an e-commerce platform in order to address above issues. Focus on the container-booking process and the inter-organisational communication during the process, this study unveiled the complexity of maritime shipping service and how e-commerce platforms contribute to efficiency, information sharing and transparency. This study provides managerial insights to freight forwarder managers to adopt and diffuse the e-commerce platform for digitalising the container-booking process.
| Original language | English |
|---|---|
| Journal | International Journal of Logistics Research and Applications |
| DOIs | |
| Publication status | Accepted/In press - 2024 |
Keywords
- adoption
- container-booking process
- E-commerce platform
- explorative study
- maritime shipping industry
ASJC Scopus subject areas
- Management Information Systems
- Business and International Management
- Strategy and Management
- Management Science and Operations Research
- Management of Technology and Innovation