TY - JOUR
T1 - Examining Human Interactions with Smart Retail Technology
T2 - A Hybrid SEM- fsQCA Investigation
AU - Fazal-e-Hasan, Syed Muhammad
AU - Mortimer, Gary
AU - Adapa, Sujana
AU - Adil, Mohd
AU - Makam, Sathyaprakash Balaji
AU - Sadiq, Mohd
AU - Amrollahi, Ali R.
N1 - Publisher Copyright:
© 2024 The Author(s). Published with license by Taylor & Francis Group, LLC.
PY - 2025
Y1 - 2025
N2 - As technologies evolve, businesses have focused on enhancing human interactions beyond simple satisfaction. This new research builds on recent exploratory work, responding to calls for testing antecedents and consequences of Smart Retail Technology (SRT) interactions. An online survey was administered to 338 respondents. In addition to structural equation modelling (SEM), fuzzy set Qualitative Comparative Analysis (fsQCA) was employed to identify value outcomes. Results demonstrate that the more individuals perceive a business’s technologies to be distinctive, the more likely they are to interact with those technologies. Respondents’ innovativeness was positively associated with their intentions to interact with SRT. The fsQCA outcomes offer an understanding of the types of individuals who perceive value through SRT interaction. Findings offer managerial implications and extend current knowledge about adopting interactive technologies. This is the first study to contribute a comprehensive SRT model that examines the inter-relationships between antecedents and consequences of interacting with SRT.
AB - As technologies evolve, businesses have focused on enhancing human interactions beyond simple satisfaction. This new research builds on recent exploratory work, responding to calls for testing antecedents and consequences of Smart Retail Technology (SRT) interactions. An online survey was administered to 338 respondents. In addition to structural equation modelling (SEM), fuzzy set Qualitative Comparative Analysis (fsQCA) was employed to identify value outcomes. Results demonstrate that the more individuals perceive a business’s technologies to be distinctive, the more likely they are to interact with those technologies. Respondents’ innovativeness was positively associated with their intentions to interact with SRT. The fsQCA outcomes offer an understanding of the types of individuals who perceive value through SRT interaction. Findings offer managerial implications and extend current knowledge about adopting interactive technologies. This is the first study to contribute a comprehensive SRT model that examines the inter-relationships between antecedents and consequences of interacting with SRT.
KW - consumer perceptions
KW - human interaction
KW - perceived risk
KW - Smart retail technology
KW - value
UR - http://www.scopus.com/inward/record.url?scp=105002562235&partnerID=8YFLogxK
U2 - 10.1080/10447318.2024.2352213
DO - 10.1080/10447318.2024.2352213
M3 - Article
AN - SCOPUS:105002562235
SN - 1044-7318
VL - 41
SP - 4541
EP - 4551
JO - International Journal of Human-Computer Interaction
JF - International Journal of Human-Computer Interaction
IS - 8
ER -