Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

M. S. Balaji, Abhishek Behl, Kokil Jain, Abdullah M. Baabdullah, Mihalis Giannakis, Amit Shankar, Yogesh K. Dwivedi

Research output: Journal Publication › Article › peer-review

2 Citations (Scopus)

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Business & Economics