Does it pay to be a first mover in e.commerce? The case of Amazon.com

Kamel Mellahi; Michael Johnson

doi:10.1108/00251740010373458

Does it pay to be a first mover in e.commerce? The case of Amazon.com

Kamel Mellahi, Michael Johnson

Research output: Journal Publication › Article › peer-review

61 Citations (Scopus)

Abstract

Using Amazon.com as a case study, the present research explores first mover (dis)advantages in e.commerce. It examines whether or not Amzon.com has sustained early mover advantages. What are these advantages? And how has Amazon.com reacted to late movers? Evidence generated from the case study suggests that the maintainability of first mover advantages in e.commerce depends on three main factors: continuous innovation, speed of implementation and patenting.

Original language	English
Pages (from-to)	445-452
Number of pages	8
Journal	Management Decision
Volume	38
Issue number	7
DOIs	https://doi.org/10.1108/00251740010373458
Publication status	Published - 1 Sept 2000
Externally published	Yes

Keywords

Electronic industry
Innovation

ASJC Scopus subject areas

General Business,Management and Accounting
Management Science and Operations Research

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10.1108/00251740010373458

Cite this

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Does it pay to be a first mover in e.commerce? The case of Amazon.com

Abstract

Keywords

ASJC Scopus subject areas

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