Deli group: A five force behavioral culture

Research output: Chapter in Book/Conference proceedingBook Chapter

Original languageEnglish
Title of host publicationDeli group: A five force behavioral culture
Place of PublicationChina Branding: Cases from Zhejiang
PublisherPalgrave Macmillan
Pages127-137
ISBN (Print)978-981139318-1, 978-981139317-4
Publication statusPublished - 1 Jan 2019

Cite this