Original language | English |
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Title of host publication | Deli group: A five force behavioral culture |
Place of Publication | China Branding: Cases from Zhejiang |
Publisher | Palgrave Macmillan |
Pages | 127-137 |
ISBN (Print) | 978-981139318-1, 978-981139317-4 |
Publication status | Published - 1 Jan 2019 |
Deli group: A five force behavioral culture
Research output: Chapter in Book/Conference proceeding › Book Chapter