Deli group: A five force behavioral culture

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

Original language	English
Title of host publication	China Branding
Subtitle of host publication	Cases from Zhejiang
Publisher	Palgrave Macmillan
Pages	127-137
Number of pages	11
ISBN (Electronic)	9789811393181
ISBN (Print)	9789811393174
DOIs	https://doi.org/10.1007/978-981-13-9318-1_9
Publication status	Published - 1 Jan 2019

ASJC Scopus subject areas

@inbook{1763bce1b4674bcba759871d892c0086,

title = "Deli group: A five force behavioral culture",

author = "Tiantian Zhang and {Yi Zhang}, Cherry",

year = "2019",

month = jan,

day = "1",

doi = "10.1007/978-981-13-9318-1_9",

language = "English",

isbn = "9789811393174",

pages = "127--137",

booktitle = "China Branding",

publisher = "Palgrave Macmillan",

}

TY - CHAP

T1 - Deli group

T2 - A five force behavioral culture

AU - Zhang, Tiantian

AU - Yi Zhang, Cherry

PY - 2019/1/1

Y1 - 2019/1/1

UR - http://www.scopus.com/inward/record.url?scp=85086538874&partnerID=8YFLogxK

U2 - 10.1007/978-981-13-9318-1_9

DO - 10.1007/978-981-13-9318-1_9

M3 - Book Chapter

AN - SCOPUS:85086538874

SN - 9789811393174

SP - 127

EP - 137

BT - China Branding

PB - Palgrave Macmillan

ER -