Decoupling in international business: Evidence, drivers, impact, and implications for IB research

Michael A. Witt, Arie Y. Lewin, Peter Ping Li, Ajai Gaur

Research output: Journal PublicationShort surveypeer-review

74 Citations (Scopus)

Abstract

We argue that decoupling, defined as the process of weakening interdependence between two nations or blocs of nations, has been ongoing between China and the United States and is likely to accelerate, with major implications for IB and MNE strategies and management. We present data that the world has experienced deglobalization and China-US decoupling and discuss the dynamics underlying decoupling and their implications for IB. We propose an initial framework of variations in decoupling by industry characteristics, and we outline novel and important questions for IB research growing out of our analysis. We conclude with a brief exposition of possible alternative scenarios.

Original languageEnglish
Article number101399
JournalJournal of World Business
Volume58
Issue number1
DOIs
Publication statusPublished - Jan 2023

Keywords

  • China
  • Decoupling
  • Deglobalization
  • Geopolitics
  • United States of America

ASJC Scopus subject areas

  • Business and International Management
  • Finance
  • Marketing

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