Crafting a successful business strategy: A case of zhejiang yinlun machinery co. ltd

Research output: Chapter in Book/Conference proceeding › Book Chapter › peer-review

Original language	English
Title of host publication	China Branding
Subtitle of host publication	Cases from Zhejiang
Publisher	Palgrave Macmillan
Pages	103-113
Number of pages	11
ISBN (Electronic)	9789811393181
ISBN (Print)	9789811393174
DOIs	https://doi.org/10.1007/978-981-13-9318-1_7
Publication status	Published - 1 Jan 2019

ASJC Scopus subject areas

@inbook{d652c4bffd174f068d8635765012b25d,

title = "Crafting a successful business strategy: A case of zhejiang yinlun machinery co. ltd",

author = "Balaji, {M. S.}",

year = "2019",

month = jan,

day = "1",

doi = "10.1007/978-981-13-9318-1_7",

language = "English",

isbn = "9789811393174",

pages = "103--113",

booktitle = "China Branding",

publisher = "Palgrave Macmillan",

}

TY - CHAP

T1 - Crafting a successful business strategy

T2 - A case of zhejiang yinlun machinery co. ltd

AU - Balaji, M. S.

PY - 2019/1/1

Y1 - 2019/1/1

UR - http://www.scopus.com/inward/record.url?scp=85086548394&partnerID=8YFLogxK

U2 - 10.1007/978-981-13-9318-1_7

DO - 10.1007/978-981-13-9318-1_7

M3 - Book Chapter

AN - SCOPUS:85086548394

SN - 9789811393174

SP - 103

EP - 113

BT - China Branding

PB - Palgrave Macmillan

ER -