Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability

Sanjit K. Roy, M. S. Balaji, Bang Nguyen

Research output: Journal Publication › Article › peer-review

38 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability'. Together they form a unique fingerprint.

Business & Economics