Abstract
Introducing a fuel-cell powered power source in a portable electronic device could increase the run time of the device. It will also introduce problems such as higher run costs. One important property for the user when he/she is buying a device is the 'runtime on one charge'. Batteries are limited in this and the time-to-use on a full charge is decreasing with increasing functionality. When the user is making the transition to fuel-cells, he/she has to be willing to change their behaviour from grid-connected to cartridge-based charging. This paper investigates the willingness of the consumer to change to a cartridge-based electronic device. To test the willingness of the consumer, the conjoint analysis is used and the results show that the user finds volume the most important property influencing his/her buying behaviour. This research also shows the value and limitations of the conjoint analysis as a tool to evaluate new technologies.
| Original language | English |
|---|---|
| Pages (from-to) | 263-277 |
| Number of pages | 15 |
| Journal | Journal of Design Research |
| Volume | 11 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2013 |
| Externally published | Yes |
Keywords
- Conjoint analysis
- Consumer acceptance
- Fuel cells
ASJC Scopus subject areas
- Engineering (miscellaneous)
- Computer Graphics and Computer-Aided Design
