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Can brain waves really tell if a product will be purchased? inferring consumer preferences from single-item brain potentials
Nobuhiko Goto, Xue Li Lim, Dexter Shee, Aya Hatano, Kok Wei Khong, Luciano Grüdtner Buratto, Motoki Watabe, Alexandre Schaefer
Research output: Journal Publication › Article › peer-review
20
Citations
(Scopus)