Building a Media Literate Society: Pathways to Improve Media and Information Literacy Education in Pakistan

Sadia Jamil, Azhar Iqbal, Muhammad Ittefaq, Shafiq Ahmad Kamboh

Research output: Journal PublicationArticlepeer-review

4 Citations (Scopus)

Abstract

This mixed-method study investigates the state of media and information literacy education in Pakistan by underlining the availability of relevant courses and trained teaching and research faculty at both public and private universities. Using United Nations Educational, Scientific and Cultural Organization’s (UNESCO) framework, this study explores the perception of faculty members across six key areas of general education and teacher development to improve the quality of media and information literacy in the country. These six key areas include (a) policy and vision, (b) curriculum and assessment, (c) pedagogy, (d) media and information, (e) organization and administration, and (f) teachers’ professional development.

Original languageEnglish
Pages (from-to)414-428
Number of pages15
JournalJournalism and Mass Communication Educator
Volume77
Issue number4
DOIs
Publication statusPublished Online - 26 Sept 2022
Externally publishedYes

Keywords

  • Journalism and Mass Communication Education
  • UNESCO model curricula
  • media literacy
  • mixed methods
  • pedagogy

ASJC Scopus subject areas

  • Communication
  • Education

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