An Investigation of Online Shopping Experience on Trust and Behavioral Intentions

Lee Hao Suan Samuel; M. S. Balaji; Khong Kok Wei

doi:10.1080/15332861.2015.1028250

An Investigation of Online Shopping Experience on Trust and Behavioral Intentions

Lee Hao Suan Samuel, M. S. Balaji, Khong Kok Wei

Research output: Journal Publication › Article › peer-review

63 Citations (Scopus)

Abstract

The purpose of this study is to examine the influence of online experience on trust, purchase intentions, and word-of-mouth in Malaysian online retail context. Additionally, researchers examine gender differences in customers’ perception of online experience. Responses obtained from 134 online shopping users in Malaysia using an online questionnaire were analyzed with AMOS 20.0. The study results show that online experience influences purchase intentions both directly and indirectly through trust. Furthermore, significant gender differences were observed. The study findings provide insightful guidelines for online retailers in approaching emerging markets via online shopping strategies.

Original language	English
Pages (from-to)	233-254
Number of pages	22
Journal	Journal of Internet Commerce
Volume	14
Issue number	2
DOIs	https://doi.org/10.1080/15332861.2015.1028250
Publication status	Published - 3 Apr 2015
Externally published	Yes

Keywords

Malaysia
gender
online experience
online shopping
purchase intentions
trust
word-of-mouth

ASJC Scopus subject areas

Human-Computer Interaction
Management of Technology and Innovation

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1080/15332861.2015.1028250

Cite this

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title = "An Investigation of Online Shopping Experience on Trust and Behavioral Intentions",

abstract = "The purpose of this study is to examine the influence of online experience on trust, purchase intentions, and word-of-mouth in Malaysian online retail context. Additionally, researchers examine gender differences in customers{\textquoteright} perception of online experience. Responses obtained from 134 online shopping users in Malaysia using an online questionnaire were analyzed with AMOS 20.0. The study results show that online experience influences purchase intentions both directly and indirectly through trust. Furthermore, significant gender differences were observed. The study findings provide insightful guidelines for online retailers in approaching emerging markets via online shopping strategies.",

keywords = "Malaysia, gender, online experience, online shopping, purchase intentions, trust, word-of-mouth",

author = "{Hao Suan Samuel}, Lee and Balaji, {M. S.} and {Kok Wei}, Khong",

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AU - Kok Wei, Khong

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AB - The purpose of this study is to examine the influence of online experience on trust, purchase intentions, and word-of-mouth in Malaysian online retail context. Additionally, researchers examine gender differences in customers’ perception of online experience. Responses obtained from 134 online shopping users in Malaysia using an online questionnaire were analyzed with AMOS 20.0. The study results show that online experience influences purchase intentions both directly and indirectly through trust. Furthermore, significant gender differences were observed. The study findings provide insightful guidelines for online retailers in approaching emerging markets via online shopping strategies.

KW - Malaysia

KW - gender

KW - online experience

KW - online shopping

KW - purchase intentions

KW - trust

KW - word-of-mouth

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SP - 233

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JO - Journal of Internet Commerce

JF - Journal of Internet Commerce

IS - 2

ER -

An Investigation of Online Shopping Experience on Trust and Behavioral Intentions

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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