An Introduction to the Media and Entertainment Industry

Research output: Chapter in Book/Conference proceedingBook Chapter

Abstract

This opening chapter discusses the concepts and scope of the media and entertainment industry. It provides important industry statistics by key segmentations, including film, TV and radio, print and publishing, music, and games. Finally, emerging trends in production, distribution, marketing, and customer aspects, and their implications for business and management, are presented.
Original languageEnglish
Title of host publicationMedia and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
Place of PublicationLondon
PublisherRoutledge
Chapter1
Number of pages31
ISBN (Electronic)9781003271222
DOIs
Publication statusPublished - 28 Feb 2024

Fingerprint

Dive into the research topics of 'An Introduction to the Media and Entertainment Industry'. Together they form a unique fingerprint.

Cite this