A dynamic gridding system for web page design tools

Eugene Chng, David Chek Ling Ngo

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

Abstract

In all areas of design the grid format as a basis for design projects is absolutely necessary. Composing and designing spaces with a grid have become an essential tool for the practising designers. However, in the desktop or web and
electronic publishing tools, the grids or guidelines provided are mostly static in nature. Through the empirical studies we conducted while employing a classical modular system to multimedia and web screen design, we found that viewer judgements on over 50 candidates yielded an average of 74.5% preferring reformatted screens using dynamic symmetry grids over original screens. These
experiments showed prospects in adopting dynamic symmetry as a gridding system for web page design tools.
Original languageEnglish
Title of host publicationProceedings of the IASTED International Conference Internet and multimedia systems and applications
EditorsM. H. Hamza
PublisherIASTED/ACTA Press
Pages138-142
Number of pages5
Publication statusPublished - 2001
EventIASTED International Conference Internet and Multimedia Systems and Applications - Honolulu, Hawaii, United States
Duration: 13 Aug 200116 Aug 2001
Conference number: 5

Conference

ConferenceIASTED International Conference Internet and Multimedia Systems and Applications
Abbreviated titleIMSA
Country/TerritoryUnited States
CityHonolulu, Hawaii
Period13/08/0116/08/01

Keywords

  • Screen aesthetics
  • dynamic symmetry
  • gridding system
  • web page design tools

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