A behaviour-based typology of travellers using an online travel marketplace

Sunghan Ryu; Kyungmin Choi; Daegon Cho

doi:10.1080/13683500.2019.1710477

A behaviour-based typology of travellers using an online travel marketplace

Sunghan Ryu, Kyungmin Choi, Daegon Cho

Research output: Journal Publication › Article › peer-review

11 Citations (Scopus)

Abstract

This study examines how different types of travellers use an online travel marketplace in different ways. To measure different travelling behaviours, we use 20 features collected from a survey of 2,467 users along with real transaction data in the context of an online marketplace connecting local tour guides and travellers. We identify six idiosyncratic groups of travellers: Shopaholics, Budget Explorers, Long-Term Travellers, Trend Setters, Resort Addicts, and Social Trippers. They are remarkably distinctive in their demographic characteristics, travel motivations, and their actual usage patterns in the online travel marketplace. This paper contributes to the literature on traveller segmentation and practices through its exploration of different traveller usage patterns in the online travel marketplace.

Original language	English
Pages (from-to)	228-246
Number of pages	19
Journal	Current Issues in Tourism
Volume	24
Issue number	2
DOIs	https://doi.org/10.1080/13683500.2019.1710477
Publication status	Published - 2021
Externally published	Yes

Keywords

cluster analysis
online travel marketplace
Traveler
traveller behaviour
typology

ASJC Scopus subject areas

Geography, Planning and Development
Tourism, Leisure and Hospitality Management

Access to Document

10.1080/13683500.2019.1710477

Cite this

@article{6f7148d3776f4a718f9a81c3efce15fc,

title = "A behaviour-based typology of travellers using an online travel marketplace",

abstract = "This study examines how different types of travellers use an online travel marketplace in different ways. To measure different travelling behaviours, we use 20 features collected from a survey of 2,467 users along with real transaction data in the context of an online marketplace connecting local tour guides and travellers. We identify six idiosyncratic groups of travellers: Shopaholics, Budget Explorers, Long-Term Travellers, Trend Setters, Resort Addicts, and Social Trippers. They are remarkably distinctive in their demographic characteristics, travel motivations, and their actual usage patterns in the online travel marketplace. This paper contributes to the literature on traveller segmentation and practices through its exploration of different traveller usage patterns in the online travel marketplace.",

keywords = "cluster analysis, online travel marketplace, Traveler, traveller behaviour, typology",

author = "Sunghan Ryu and Kyungmin Choi and Daegon Cho",

note = "Publisher Copyright: {\textcopyright} 2020 Informa UK Limited, trading as Taylor & Francis Group.",

year = "2021",

doi = "10.1080/13683500.2019.1710477",

language = "English",

volume = "24",

pages = "228--246",

journal = "Current Issues in Tourism",

issn = "1368-3500",

publisher = "Taylor and Francis Ltd.",

number = "2",

}

TY - JOUR

T1 - A behaviour-based typology of travellers using an online travel marketplace

AU - Ryu, Sunghan

AU - Choi, Kyungmin

AU - Cho, Daegon

PY - 2021

Y1 - 2021

N2 - This study examines how different types of travellers use an online travel marketplace in different ways. To measure different travelling behaviours, we use 20 features collected from a survey of 2,467 users along with real transaction data in the context of an online marketplace connecting local tour guides and travellers. We identify six idiosyncratic groups of travellers: Shopaholics, Budget Explorers, Long-Term Travellers, Trend Setters, Resort Addicts, and Social Trippers. They are remarkably distinctive in their demographic characteristics, travel motivations, and their actual usage patterns in the online travel marketplace. This paper contributes to the literature on traveller segmentation and practices through its exploration of different traveller usage patterns in the online travel marketplace.

AB - This study examines how different types of travellers use an online travel marketplace in different ways. To measure different travelling behaviours, we use 20 features collected from a survey of 2,467 users along with real transaction data in the context of an online marketplace connecting local tour guides and travellers. We identify six idiosyncratic groups of travellers: Shopaholics, Budget Explorers, Long-Term Travellers, Trend Setters, Resort Addicts, and Social Trippers. They are remarkably distinctive in their demographic characteristics, travel motivations, and their actual usage patterns in the online travel marketplace. This paper contributes to the literature on traveller segmentation and practices through its exploration of different traveller usage patterns in the online travel marketplace.

KW - cluster analysis

KW - online travel marketplace

KW - Traveler

KW - traveller behaviour

KW - typology

UR - http://www.scopus.com/inward/record.url?scp=85099891823&partnerID=8YFLogxK

U2 - 10.1080/13683500.2019.1710477

DO - 10.1080/13683500.2019.1710477

M3 - Article

AN - SCOPUS:85099891823

SN - 1368-3500

VL - 24

SP - 228

EP - 246

JO - Current Issues in Tourism

JF - Current Issues in Tourism

IS - 2

ER -

A behaviour-based typology of travellers using an online travel marketplace

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this