“文化兴盛”目标下杭州文博文创产业培育路径研究

To help Museum’s Cultural Creative Industry of Hangzhou to develop in high quality during the action period of “Culture Prosperity” and to assist the construction of “International Cultural Creative Center”, this thesis mainly discusses the topic of “How to make Hangzhou’s Cultural Creative Industry of Museum prosper”. The paper can be divided into 4 parts. Firstly, by analyzing the concept of “Culture Prosperity”, the author decomposes the goal of “Culture Prosperity” and finds out the relationships between “Culture Prosperity” and Museum’s Cultural Creative Industry; Secondly, the article analyses the development experience of Cultural Creative Industry provided by the two Palace Museums in China for which will benefit the decisions made for Hangzhou’s industry development. In order to grasp the current situation more clearly and make the measures more targeted, the research points out several problems which beset Hangzhou’s industry for a long time. Finally, the paper puts forward corresponding countermeasures and proposals to the government of Hangzhou in three dimensions.