Dr. Yueyue Zhang is an Assistant Professor in Management Science and Analytics at Nottingham University Business School (NUBS) China. She received her PhD degree from Fudan University. She was a visiting scholar at the Information Systems Department of Boston University in 2019. Her research focuses on the business value of information technology (IT), human-AI collaboration, and digital innovation. Her publications have appeared in Decision Support Systems, Journal of Advertising Research, IEEE Transactions on Professional Communication, and Academy of Management Proceedings (2021) (Best Papers), among others. She is now a principal investigator of a National Natural Science Foundation of China grant.

My research interests span two areas. First, I have been studying business value and various governance issues of employing information technologies (IT) in general. Second, I'm interested in how humans collaborate with AI to empower decision-making including innovation, investment, and customer service. Methodologically, my research is based on econometric analysis, analytics methods (e.g., machine learning and unstructured data analysis), network analysis, and survey.

Undergraduate

• Managing Operations in the Digital Enterprise
• The Digital Economy

PhD

• Advanced Quantitative Research Methods