Research output per year
Research output per year
Personal profile
Personal profile
Dr Xuan Huang is an assistant professor in Marketing and Innovation at the Nottingham University Business School China. Prior to this, she was a lecturer in Marketing at University of Leeds. She obtained a PhD degree in Marketing from University of Leeds. She has publications in journals such as Journal of International Marketing and Journal of Business Research. She also serves as a reviewer for many academic journals, including Journal of Business Research, Psychology & Marketing, and Technovation.
Research Interests
Marketing Strategies
International Marketing
International Entrepreneurship
CSR
Teaching
Undergraduate Programme
- Principles of Marketing
- UG Dissertation Supervision
PG Programme
- International Marketing
- Research Methods in Marketing
- B2B Marketing
- PG Dissertation Supervision
Education/Academic qualification
PhD, Marketing, University of Leeds
1 Oct 2018 → 21 Sept 2022
Award Date: 21 Sept 2022
Person Types
- Staff
Fingerprint
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Collaborations and top research areas from the last five years
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Research output
- 4 Article
-
Building a competitive advantage based on transparency: When and why does transparency matter for corporate social responsibility?
Liu, Y., Heinberg, M., Huang, X. & Eisingerich, A. B., 1 Jul 2023, In: Business Horizons. 66, 4, p. 517-527 11 p.Research output: Journal Publication › Article › peer-review
Open Access10 Citations (Scopus) -
Gatekeeper Networks, Knowledge Inertia, and Knowledge Performance in Business Incubators
Wu, W., Zhai, M., Liu, J. & Huang, X., 2023, In: Journal of Organizational and End User Computing. 35, 1Research output: Journal Publication › Article › peer-review
Open Access3 Citations (Scopus) -
Pricing strategy and performance investment decisions in competitive crowdfunding markets
Wu, W., Huang, X., Wu, C. H. & Tsai, S. B., Feb 2022, In: Journal of Business Research. 140, p. 491-497 7 p.Research output: Journal Publication › Article › peer-review
14 Citations (Scopus) -
A bad job of doing good: does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?
Heinberg, M., Liu, Y., Huang, X. & Eisingerich, A. B., Jun 2021, In: Journal of International Marketing. 29, 2, p. 45-61 17 p.Research output: Journal Publication › Article › peer-review
Open Access22 Citations (Scopus)